The Boston SEO Blog

Why is it important to hire the best seo company

SEO has been one of the best strategies to get more sales from your business website. It has been proven again and again is that investment in SEO is something that provides you a long term return for your business. More phone calls, more leads, who doesn’t want that? But before we get all hyped about it, it is important to understand the importance of finding the best seo company.

But before we talk about the importance of finding the right SEO company, let’s talk a bit about what is search engine optimization and what an SEO campaign can do for your business

What is SEO?

Seo stands for search engine optimization. This is a marketing strategy that helps your website to get more exposure and more traffic from Google by helping the site to get a better SERP position. If you don’t know SERP stands for the Search engine result page. Once a user goes to google and searches for an answer the results that come up are called SERP results. In a general sense, the page where you see the result is known as SERP.
In Google SERP, the better position your website has for a certain keyword the more the chances of it to get more eyeballs and more clicks. Like you and me, most users never go to google’s second page to find the answer to their questions.

Generally, people use the first website that ranks on top of google as they find it trusted and most reliable.
A job of an SEO company is to optimize your website in a way so that people see your website on top of the search engine result page when the are using google to find the desired service/product. But this is not an easy job as google keeps bringing algorithmic changes to their core function to keep the SERP pages neutral and fair for all the business. Thus only a few SEO companies actually know how to keep themselves updated with these changes so that they bring the best results to their customers.

Importance of hiring the best SEO company

There are many benefits to hiring an SEO company that is the best in business. The first benefit would be to get the best return for your money. An experienced veteran SEO company will be able to get your website ranked higher in google in such a way that it would be hard for your competitors to overtake the position. Most newbie SEO agencies promise to give you quick results, which is not the goal here. These quick solutions don’t last long. In fact, when google’s algorithm finds out that you are doing an unnatural thing and going too fast to gain an advantage, they may penalize your website as well. Which is not something that any of us would love to see. So, hiring the best web marketing company to do search engine optimization for your business will help your website to acquire the #1 ranking on google and stay there for a long time.

SEO has come a long way. The pre-made, suited for all approaches to SEO doesn’t work anymore. Now to get a website ranked it is important that you only use the latest technique that has been proven to be safe after the recent google update. Although Google never shares the secrets of getting a website ranked higher (to keep their SERP fair for everyone), it is only a seasoned SEO company with proper research data, that can get your site ranked number 1 in google for maximum benefit.

Last but not the least important benefit of working with the best is the reporting. While most search engine marketing company will provide you just SEO report, a good company will help your business with necessary data to help understand what your investing money on and the progress report. Finding the right keyword to rank your website is a very important part of a seo campaign. Most crooked seos will provide you branded keywords, or keywords that are not that relevant to your business. But the best search engine optimization service provider will find the best keywords for your business by doing proper market research that would help your business to succeed online. More keywords are not a better approach to SERP domination. Target the right keyword, even though they are few.

Now that you know what seo is and the benefits of hiring the most efficient company to do the work, it is time for you to search for your nearest local areas to find the best one. Do know the top service providers will charge you more. But then again, you are not only paying for the service; but also for their experience which will save you a ton of headaches in the long run.

We will be bringing more helpful articles about online marketing or internet marketing to help you make a better decision about business promotions. Keep following our blog so you don’t miss any of our articles.

5 things to look for in an SEO expert Bangladesh

Whether you have a small business or a large one or one that’s in between, you need the magic of SEO. It does not matter if you are online-based or store-based; an experienced SEO expert Bangladesh can change the game for you.

With the rising use of technology in Bangladesh, a lot of the people coming with internet based start-ups or businesses. While web-based businesses are great as you do not need a physical store or staff to look after, you still need SEO expert you can make your webpage visible to the potential buyers.

Can you hire any SEO expert Bangladesh? Of course, not. Before appointing any SEO expert you need to consider these 5 things. This will help you to make the most of your money and time.

  1. Years of experience: Anyone can be an SEO expert these days. Setting up an SEO agency is a matter of one night. But this does not mean that they know what they are doing. When it comes to SEO, the first thing that you should bother about is the experience of the SEO experts. There are thousands of things that an experienced SEO expert knows better than a newbie. Therefore, you should appoint someone who can has experience of working as an SEO expert for a long time.
  2. Understanding three levels of SEO: Generally, SEO involves 3 tiers, such as, technical SEO, on-page SEO and off-page SEO. The SEO expert needs to have idea about all these three when working with you otherwise your webpage will get the desired traffic.
  3. Good understanding of the bigger picture: Does the expert focus on the conversion rater or he/she is more concerned about the SERP ranking? The primary concern of any SEO company should be accomplishing a set of goals within a definite period of time rather than achieving a certain rank in the search engine result page.

  1. Curiosity: While having an in-depth knowledge of SEO very important, curiosity is important as well. If the SEO expert Bangladesh can recite all the IP addresses for every Google crawler then yes, they are good. But have you thought what makes them better? The curiosity to investigate how the Google crawlers work. There are many SEO experts who have fantastic knowledge but they cannot survive or grow in long run. This is because; they do not update themselves with the latest trends and working procedures of SEO tools.
  2. Compatibility with your company: You might now know how significant it is for the SEO Company to find your groove. You cannot just pick anyone. The niche of your business should match with that of the SEO expert and only then, you would be able to work perfectly.

With the advancement of technology and increasing number of online businesses, the numbers of SEO experts are increasing as well. This is the reason, you need to pick one carefully.

Why is it better to hire SEO in Boston than a web designer to create your next website?

Web designers are greatly sought after professionals. They can create beautiful websites that appeal to any customer. However, when it comes to search engine optimization, web designers have to come in second after seo. You are probably wondering why this is the case, yet web design is their profession. As I will discuss, having a good website is only the first step in ensuring its success in the online world.

There are numerous websites in the internet, some better than the other in terms of appearance. When it comes to ranking however, having a good website is only half the battle. Search engines such as google use several factors to determine which site will be ranked higher that the other, factor which a SEO company knows well. With better ranking, your site can receive more visibility on search engines, a better reputation and ultimately, more traffic. So here are some of the reasons why SEO in Boston is better that a web designer.

SEO Boston has a better understanding of what search engines look for

SEO companies conduct extensive research on what works and what does not, when it comes to boosting online visibility. SEO companies also understand the commercial aspects of websites, a feature that may lack on most web designers. They have worked with clients, modifying their websites to make them optimized for search engines. If for instance your website structure is not optimized for mobile devices, a SEO Boston will be best suited to inform you on the appropriate tweaks you need to make, to make your website better on mobile devices.

A SEO company will provide relevant content for your site

Keywords are a crucial factor when it comes to website visibility. When a user types a given phrase or word on their browser, search engines will provide results with relevant keywords to those typed. It is therefore crucial, that your website has relevant content and be up to date with keyword requirements. Some businesses may decide to have a web designer create the website and then hire a SEO company to do the rest, but it is always a good idea to have a SEO company do all the work. Working with a SEO company while creating your website will place it at a better position incase of future amendments or improving the content. SEO companies will be up to date with the required keywords and will swiftly update content on your site.

A SEO company has a better understanding of the customer

Your website structure is crucial when it comes to giving your user a good experience. A good website structure will ensure visitors get the content they need with minimum effort. A general rule is that a user should get any information from your site within the first four clicks. Having content hidden within your site makes it unattractive to the user and hence limiting your chances of revisits. Most SEO companies understand the user dynamic and therefore better placed to teach you how you should structure your website. Their knowledge is aided by research on user behavior and opinions.

Foregoing a web designer for SEO Boston may seem like a bad idea but, is actually a better choice. SEO Boston brings with it more knowledge and expertise that will not only give you a good website, but one which will perform. As a business, you will also save money that you would spend on hiring two different entities. A SEO provider comes as a package with lots of good things for your website.

How a Boston SEO company can change your business in 2019

Search Engine Optimization is a great tool when it comes to establishing you online presence. For businesses based allover the world including Boston, need SEO to give their business the boost it needs. So how can a Boston SEO company help your business this year? Well, there are numerous paybacks from working with a Boston SEO company, but first let look at what search engine optimization.

Many businesses have created websites through which customers can visit and get information needed or even make purchases. People no longer need to physically visit business establishments, they can easily look at business websites from the comforts of their homes. The internet is however filled with such websites, unless you site is among the first to appear on a browser, you will get very few visitors. Studies show that an average internet user does not go past the first five results on their browser. Your main goal as a business is therefore getting to the top and that is where SEO comes in. I will show you some of the way’s SEO Boosts your business and hopefully be on your way to getting Boston SEO company.

It boosts your visibility

This is perhaps the ultimate goal of search engine optimization, making you popular on the internet.  Popularity will be followed by you enjoying all the benefits that come along with it. People using search engines such as google will always get to click on your website. This is because with search engine optimization, your site will almost always appear when they type in the relevant keywords. In addition, a greater online visibility will boost your brand and as we all know in business, brand goes a long way in ensuring business success. Customers will be more inclined to do business with you do to your popularity.

A Boston SEO company will give you better returns on your investment.

There was a time when most believed that creating a business website was the silver bullet to business popularity. This has for the recent past, turned out to be false. Most businesses will spend a lot of money, working on their websites but if very few people get to visit that website, it will not give the returns it was meant to. With SEO however, you have a better change of advertising your business, getting more customers and more people looking for your business. SEO also uses more avenues to bring in people to your site, including backlinks and social media and hence better than relying on a single website.

Keep you up to date with changes in SEO practices.                                                                                      

Google, which is the most popular search engines in the world, uses a series of algorithms to rank websites. Such algorithms as based on keywords, traffic, mobile friendliness, just to name a few. Such algorithms and systems are updated every year to create a better user experience. Since following such changes and implementing them may be challenging, a Boston SEO company is best suited to help you out. SEO companies are always on the look out for any changes and are quick to implement them on their clients, to give them better rankings on search engines. With such support, you will be assured of long-term popularity in the online world.

SEO companies have improved the performance of numerous companies in the year 2018. Businesses that would almost never get seen under search engines can now rank highly and generate very good traffic. Such businesses have seen better returns, more income and better customer interactions. To make this possible for your business, link up with a SEO company and start your journey to a better online presence.